4 kinds of prospects

Gauging who is going to close and who is going to close with you is sometimes a task even after years of being in sales business. The concise guide below shares the kinds of prospects explained and how to approach them.

Types of prospects:-

  1. Cx interested in going ahead but not right now. (Prob. 5-7)
    Understanding them:
    Cx doesn't want multiple calls from you
    Cx doesn't want to disengage from you
    Cx wants to know about the product you have to offer

    Plan of action:
    Have quality engagement with Cx (twice in a month/week as/probability)
    Keep sending them news or any new development from your side.

  2. Cx will close but don't know when or second-guessing requirements. (Prob. 3-4)
    Understanding them:
    Don't know what exactly they want
    Second-guessing their requirements
    This requirement is a low priority for the Cx

    Plan of action:
    Keep engaging
    Send them news about recent products/solutions
    Help them understand their requirements
    Take help from them to understand the factors leading to low priority.

  3. Cx analyzing and on the verge of finalizing. (Prob. 8-10)
    Understanding them:
    Requirements at high priority
    Cx is going left right and center to get things done

    Plan of action:
    Hot lead calling
    Engagement
    Present a good case to choose your product (talk only about your product!)
    Deep dive into the blockers
    Fast track everything

  4. Cx not entirely clear about their requirements. (Prob. 2)
    Understanding them:
    Doesn't know what exactly cx is looking for.
    Requirement not on the priority

    Plan of action:
    Understand the root cause of requirements at low-priority
    Cold calling
    Understand the blockers
    Be straight forward

Concise probabilities, their meaning, and approach to close the lead.

Understanding probabilities and approach of prospects | A Detailed View
Understanding probabilities and approach of prospects | A Detailed View

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All The Best!

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