4 kinds of prospects
Gauging who is going to close and who is going to close with you is sometimes a task even after years of being in sales business. The concise guide below shares the kinds of prospects explained and how to approach them.
Types of prospects:-
- Cx interested in going ahead but not right now. (Prob. 5-7)
Understanding them:
Cx doesn't want multiple calls from you
Cx doesn't want to disengage from you
Cx wants to know about the product you have to offer
Plan of action:
Have quality engagement with Cx (twice in a month/week as/probability)
Keep sending them news or any new development from your side. - Cx will close but don't know when or second-guessing requirements. (Prob. 3-4)
Understanding them:
Don't know what exactly they want
Second-guessing their requirements
This requirement is a low priority for the Cx
Plan of action:
Keep engaging
Send them news about recent products/solutions
Help them understand their requirements
Take help from them to understand the factors leading to low priority. - Cx analyzing and on the verge of finalizing. (Prob. 8-10)
Understanding them:
Requirements at high priority
Cx is going left right and center to get things done
Plan of action:
Hot lead calling
Engagement
Present a good case to choose your product (talk only about your product!)
Deep dive into the blockers
Fast track everything - Cx not entirely clear about their requirements. (Prob. 2)
Understanding them:
Doesn't know what exactly cx is looking for.
Requirement not on the priority
Plan of action:
Understand the root cause of requirements at low-priority
Cold calling
Understand the blockers
Be straight forward
Concise probabilities, their meaning, and approach to close the lead.
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All The Best!
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